Description

3 statements, 0 leaks—this training proves it! “24-Hour Crisis Holding Kit” drafts “we’re investigating,” “here’s what we know,” and “here’s what we’re doing” to buy 48 hours of control.

Format:

• Video Masterclasses: Tone matrices, legal sign-off flows, social freeze buttons.

• Holding Drills: Write 5 crisis opens.

• Inspirational Audio Clips: Spokespeople on “the hold that saved the brand.”

Duration: • 8 Weeks – 3 sessions per week (45-65 minutes per session).

What You’ll Learn:

• 3-Statement Lock: Investigate → Know → Act.

• Legal Sign-Off: 30-min cycle.

• Social Freeze: Pause ads, pin hold.

• 48-Hour Buy: Reputation intact.

Target Audience: • PR leads on 24/7 call.